USA Pavilion - Expo 2015

Uncle Sam wants you (to take care of the planet's energy and food)

The USA Pavilion is a one-of-a-kind building designed by architect James Biber of Biber Architects in New York. It is a 42,000 square foot space within Expo Milano's 3.6 million square foot sustainable “smart city.” The building is a multi-level experience that flows with activity from top to bottom, side to side. It includes a massive vertical farm that will be harvested daily. “I've drawn inspiration from the straightforward, 'honest' agricultural buildings that are part of our nation's history,” said Biber in a recent interview about the process of creating the USA Pavilion. “It is a very simple building, and when people look at it, they'll instantly understand exactly how it was made.”

“There's a constant dialogue between nature and science in the USA Pavilion – and the proposition that they're not on opposite ends of the spectrum, but very much part of a cooperative system,” the award-winning architect continued. “America's food story is rich and innovative – much more so than most people realize. We want visitors to understand and appreciate how complex and sophisticated our story is.”

From the USA Pavilion website

"Our theme for the USA Pavilion is American Food 2.0: United to Feed the Planet. Expo Milano 2015 will enable the USA Pavilion to showcase the United States as an innovator not only in the food sector, but also in many aspects of culture, science and business. Feeding ourselves engages a massive infrastructure, advanced technologies, and dynamic systems that touch on just about every aspect of the world we live in. Each step from farm to table reflects a set of values and connections that impact our identities and shape our future.

Using interactive exhibits and state-of-the-art digital media, the USA Pavilion at Expo Milano 2015 will highlight American industry, products, and entrepreneurship within the contexts of sustainability, nutrition and health, technology and innovation. Our official partnership with Italy will position the United States as a destination for business, entrepreneurship and travel. The USA Pavilion will promote collaboration to strengthen bilateral ties between the United States and Europe and the rest of the global community in order to tackle food-system challenges together."

 

USA Pavilion

USA Pavilion

USA Pavilion

USA Pavilion

If you liked this article, read something about the Brazil Pavilion ! 

Ultimi

Tutte le categorie

The magic of the Egyptian Museum of Turin

A new design spot in Palermo

The everybody's dream
Get Credits in Continuing education for architects

Corsi on-line

Casa Museo Enzo Ferrari

Design ispirato all'ingegneria automobilistica.

1 CFP riconosciuto dal CNAPPC

Vai al corso

Lezioni in evidenza

Tutte le lezioni >>